NCCBA 

 
Luncheon Series
   

The Power of Play

NCCBA Luncheon 2-3-2017


Please note the change in meeting venue.

NCCBA presents Phaedra Boinodiris, the Global Lead for Games at IBM, to lead the discussion about how we can harness Play, Cognitive Computing, and INTRApreneurship to transform experiences and change mindsets.

We live in an attention economy. Never has it been more important to create experiences and applications that maximize engagement. On one end of the spectrum, businesses can use game design techniques in ways that are not overtly game-like to fully engage customers, partners, and employees. When well implemented, gamification can transform a work culture by cultivating deep emotional connections, high levels of active participation, and long-term relationships that drive business value. On the other end of the spectrum, businesses can utilize strategy games, simulation games, and role-playing games as means to teach, drive operational efficiencies, and innovate.

Please join us for this fascinating discussion!

NCCBA members and non-members are welcome to attend!

 
About Phaedra Boinodiris

Speaker

Phaedra Boinodiris is a Developer Advocate and IBM's global lead for serious games and gamification at IBM. Since the start of her career at IBM she has incubated a game development ecosystem on IBM’s cloud, and IBM’s first serious games practice solving complex problems across industry.

She is also the author of Serious Games for Business, published in 2014 by Megan-Kiffer press. Boinodiris' earlier work in serious games are being used in over 1000 schools worldwide to teach students the fundamentals of business optimization. Boinodiris was honored by Women in Games International as one of the top 100 women in the games industry.

Prior to working at IBM, she was a serial entrepreneur for 14 years where she co-founded WomenGamers.Com, a popular women’s gaming portal. There she subsequently started the first scholarship for women to pursue degrees in game design and development in the US. In November of 2015, Boinodiris was elected as a member of IBM’s Academy of Technology and has 6 patents in the gaming space. Boinodiris happily mentors business school students at her alma-mater UNC-Chapel Hill where she is also UNC’s 2016 Social Entrepreneur in Residence.

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